Friday, April 13, 2007

Plop Plop Fizz Fizz

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So, Alka Seltzer has this new commercial out on network TV and written about at

Kind of a catchy tune.

Here is the press release about the whole deal:

Tricia McKernan
Bayer HealthCare
Consumer Care Division

Julie Lowen

“Plop, Plop, Fizz, Fizz™,” Oh What A Remake It Is!

Alka-Seltzer® Features Grand Prize Winner of Jingle Competition in National TV Ad Produced by Award-Winning Director Nigel Dick

Morristown, NJ, January 22, 2007 – The Alka-Seltzer brand, which is the antacid and pain reliever synonymous with relief, has chosen to recast its iconic advertising jingle "Plop, Plop, Fizz, Fizz, Oh What A Relief It Is®" with the help of the recently announced grand prize winner of Alka-Seltzer’s Battle of the Bands: Bring Back the Fizz contest and award-winning film-maker Nigel Dick, with Hollywood-based production company DNA. Josh Anderson won the brand's national contest to remake the classic jingle and will now be featured in a national TV ad, which was directed by Dick and is scheduled to air during the pre-game of the big game on February 4th.

British born film-maker Dick has directed over 280 music videos and 22 documentaries and feature films winning him three MTV awards, two Billboard Awards and three Music Video Production Association awards. The enormous list of artists he has worked with includes The Backstreet Boys, Toni Braxton, Good Charlotte, Green Day, Elton John, Ricky Martin, Paul McCartney, Amy Lee (Evanescence), Tina Turner, Celine Dion, R.E.M., Gloria Estefan, NSync and Ozzy Osbourne. “I am excited to put my creative stamp on such a classic ad,” said Dick. “It can be difficult to remake an icon, but I was grateful for the opportunity to give this ad a new and modern twist.”

Alka-Seltzer and Josh fans across the United States can look forward to hearing the updated “Plop, Plop” jingle complete with a fizzy pop/rock concert scene and an amusing twist in line with the brand's predilection for memorable and often humorous advertising. For a preview of the new jingle, go to

The legendary Cyndi Lauper was put in the judges chair to help crown the national winner of this contest. “It was entertaining to hear the creative ways people used song to express how Alka-Seltzer means relief,” said Lauper. “Josh’s jingle was chosen because he has a great voice and submitted original lyrics consistent with Alka-Seltzer's indications for fast relief.”

Anderson beat out hundreds of other entrants and was selected as the national winner from a group of four finalists, including winners from the live events in Philadelphia, Dallas, and Atlanta. As a radio personality at 107.5 KZL in Greensboro, North Carolina, and surrounded by music all day, he was inspired to put pen to paper and sing about relief.

"I think my jingle reminds people how accessible relief from pain and indigestion can be," commented Anderson. "I tried to write a catchy tune with a comedic hook, and one that could be as memorable as the original."

Anderson’s lyrics include: When pain and indigestion seem to have their way, I unleash the beasts from the foil sheaths and everything’s okay… Plop, plop, fizz, fizz. Oh what a relief it is, Such an easy thing to do, all those bubbles to the rescue.

This competition is part of a year-long celebration of Alka-Seltzer’s 75th Anniversary.

Iconic Jingle Sings a New Tune

“Plop, Plop” is the third commercial remake of Alka-Seltzer’s iconic advertising over the past year, but the only one that tapped into the creative juices of Americans.

The original “Plop, Plop” jingle was written in 1953 by Paul Margulies, father of actress Julianna Margulies (of TV show ER fame). The tune did not hit the airwaves until 1975, when Speedy Alka-Seltzer first sang it. Three years later, Sammy Davis Jr. gave the jingle his touch when he made two covers, one “Rock” and the other “Big Band,” and performed them on “The Frank Sinatra Show.” The original jingle, simply: “Plop, plop, fizz, fizz, oh what a relief it is!!” was ranked by Ad Age as one of the top 15 advertising campaigns of all time.


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